[GSDI Legal Econ] Benefits of licensing data?
ral at alum.mit.edu
Thu Apr 24 13:34:28 EDT 2008
For those who want to see what Ordnance Survey GB has to say about
licensing data, following a market study, visit:
Benefits of licensed data (BoLD) campaign
Further to the 'grey market' presentation in the land and property
stream at last year’s Partner Conference, a briefing of the BoLD
campaign was held at the Crown Plaza Hotel at the NEC, Birmingham on
Friday 14 March. There was a good attendance at the briefing, at which
the campaign objectives, creative delivery and media plan were discussed.
The campaign website will be online from the beginning of April and can
be found by visiting http://www.bestpracticemakesperfect.co.uk/. The
BoLD campaign toolkit, including all the tools you will need to promote
licensing best practice to customers and integrate the campaign into
your own marketing, will be available from mid-April.
If you were not able to attend the briefing, download the presentation
The 74 slide presentation is at:
More information about the Legal-Econ