[GSDI Legal Econ] Benefits of licensing data?

[Roger Longhorn]

For those who want to see what Ordnance Survey GB has to say about 
licensing data, following a market study, visit:

http://www.ordnancesurvey.co.uk/oswebsite/partnerships/secure/news/2008/04/bold-campaign.html


  Benefits of licensed data (BoLD) campaign

Further to the 'grey market' presentation in the land and property 
stream at last year’s Partner Conference, a briefing of the BoLD 
campaign was held at the Crown Plaza Hotel at the NEC, Birmingham on 
Friday 14 March. There was a good attendance at the briefing, at which 
the campaign objectives, creative delivery and media plan were discussed.

The campaign website will be online from the beginning of April and can 
be found by visiting http://www.bestpracticemakesperfect.co.uk/. The 
BoLD campaign toolkit, including all the tools you will need to promote 
licensing best practice to customers and integrate the campaign into 
your own marketing, will be available from mid-April.

If you were not able to attend the briefing, download the presentation 
</partnerships/secure/news/docs/bold-campaign-presentation.ppt> (PPT)

<ends>

The 74 slide presentation is at:

http://www.ordnancesurvey.co.uk/partnerships/secure/news/docs/bold-campaign-presentation.ppt

Kind regards

Roger