[Sdi-latinamericacaribbean] How developing countries can derive value from geodemographics
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Thu Nov 17 08:15:07 EST 2011
How developing countries can derive value from the principles and practice of geodemographics, and provide fresh solutions to millennium development challenges
Journal of Geography and Regional Planning Vol. 4(9), pp. 505-512, 4 September, 2011
Geodemographic segmentation systems are area classifications that use multi-criteria and geostatistical
analytics to group places and people into clusters of similarity. The benefits of these
geocomputation techniques have been largely embraced by countries in the developed world where the
origins of geodemographics lie. In spite of identified value of segmentation techniques for driving
efficacy in policy making in developed societies, numerous developing countries still lack these
systems. At the very basic level, some of the reasons for this paucity may appear obvious; however
some more pertinent issues like the misunderstanding of the significance of data infrastructure has
often been overlooked. In this paper, we provide some background on the antecedents of
geodemographics and focus on the challenges and benefits of spatial segmentation as an option for
driving evidence-based policy making within developing countries.
Key words: Developing world, geodemographics, geographic information systems, millennium development
goals, public policy.
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